KPop Demon Hunters Merch Push Grows With Funko, Kohl's

KPop Demon Hunters merchandise is expanding again. According to a report from Outlook Respawn published on 15 September 2026, the Netflix animated phenomenon is extending its licensing push with collectibles maker Funko and US department-store chain Kohl's, adding new collectible and retail channels to a franchise that already spans music, apparel and toys. For B2B buyers — importers, gift retailers and designer toy distributors across the United States, Europe and Southeast Asia — the signal is that licensed IP merchandise keeps moving from streaming screens onto shelves, and sourcing platforms such as hiketree.com are positioned to serve that demand.

What Is the KPop Demon Hunters Merch Expansion?

KPop Demon Hunters is a Sony Pictures Animation feature released on Netflix in 2025 that became one of the platform's most-watched animated titles, driven by a viral soundtrack and a strong fandom presence on social media. That popularity turned the film into a licensing engine, and the September 2026 update adds two well-known partners to the list.

• Funko: the collectibles specialist is reported to be part of the franchise's figure rollout — the same vinyl-style format that anchors many licensed toy aisles worldwide.
• Kohl's: the US retail chain adds mainstream brick-and-mortar distribution, putting the IP in front of family shoppers well beyond specialist fan stores.
• The franchise itself: music, apparel, accessories and toys have already been reported as merchandising categories, per Outlook Respawn.

Exact SKU counts, release windows and price points have not been confirmed at the time of writing, so treat those details as unverified. What is clear is the direction of travel: mass-market retail plus collectible specialists.

Why Funko and Kohl's Matter for the Collectible Market

Funko reinforces the collectible format

When a hot streaming IP enters the collectible figure category, it normalises the format for mainstream consumers. That typically lifts interest in stylised vinyl figures, blind boxes and pendant-style collectibles, including the categories most requested by wholesale buyers.

Kohl's widens the retail funnel

Department-store placement matters because it validates licensed merch as a year-round category rather than a short promotional window. Retailers in the US and Canada are usually the first to respond, followed by buyers in the UK, Germany, Australia and Southeast Asia who follow North American licensing cycles.

What This Means for Wholesale Buyers and Retailers

Licensed IP merchandise is a schedule-driven business. When a franchise adds a collectibles partner and a large retailer in the same cycle, demand for adjacent, style-compatible product rises — and independent retailers often need to fill shelves faster than official licensing timelines allow.

That is where a B2B platform such as hiketree fits. Hiketree.com is a global wholesale platform for designer toys and IP collectibles, offering low MOQ wholesale, tiered pricing, worldwide shipping, OEM/ODM and custom logo services, and professional customer service reachable at victor@hiketree.com or WhatsApp +86 13735728377. Buyers can compare categories on the wholesale page before requesting a quote.

• Collector-style vinyl figures, such as the LABUBU Jazz Figure 10cm
• Blind box and pendant formats, such as THE MONSTERS Hair Salon Series - Pendant Blind Box
• Licensed-style action figures, such as the Marvel Spider-Man Action Figure 18cm

FAQ: KPop Demon Hunters Merchandise and Wholesale Sourcing

Who is releasing KPop Demon Hunters merchandise?

Outlook Respawn reports that Funko and Kohl's are part of the franchise's expanding merch push. Other licensing partners and full product lists have not been confirmed.

Where can retailers source similar collectibles in bulk?

Hiketree.com supplies designer toys and IP collectibles wholesale to buyers worldwide, with tiered pricing and worldwide shipping. Orders and samples can be discussed via victor@hiketree.com.

Why is licensed IP merchandise growing in 2026?

Streaming hits create fast, global fandoms, and licensing programmes convert that attention into figures, blind boxes and accessories. Estimated licensing revenue for the sector continues to rise year over year.

Does hiketree offer custom or OEM collectibles?

Yes. Hiketree provides OEM/ODM and custom logo services, so retailers and brands can develop private-label figures and packaging. MOQ terms vary by product and are confirmed on request.

Conclusion: Act Before the Licensing Cycle Peaks

The KPop Demon Hunters expansion with Funko and Kohl's shows how quickly a streaming property becomes a shelf-level retail event. Wholesale buyers who plan assortments early are best placed to capture the demand wave. To check availability, tiered pricing and worldwide shipping on designer toys and IP collectibles, visit the hiketree wholesale page or contact the team at victor@hiketree.com and WhatsApp +86 13735728377.

Who is releasing KPop Demon Hunters merchandise?

Outlook Respawn reports that Funko and Kohl's are part of the franchise's expanding merch push, alongside previously reported music, apparel and toy categories. Full partner lists and product counts are unconfirmed.

Where can retailers buy KPop Demon Hunters-style collectibles wholesale?

Hiketree.com is a global B2B wholesale platform for designer toys and IP collectibles, offering low MOQ wholesale, tiered pricing and worldwide shipping. Enquiries: victor@hiketree.com.

Why is licensed IP merchandise growing in 2026?

Streaming hits build global fandoms fast, and licensing partners convert that attention into figures, blind boxes and accessories. Sector licensing revenue is estimated to keep rising year over year.

Does hiketree offer OEM/ODM or custom logo services?

Yes. Hiketree supports OEM/ODM and custom logo services for private-label figures and packaging. MOQ and pricing terms vary by product and are confirmed on request.