Labubu demand cooled in late 2026, and buyers are rotating to other designer toys and IP figures; here is what retailers should source next.
LABUBU wholesale at hiketree: 8 LABUBU styles listed for wholesale, MOQ 6 pcs per style, case pack 12 pcs, wholesale from $3.20 per piece, down to $1.20 from 200 pcs, HS code 9503.00.90.
As of September 2026, collectible buyers are shifting attention away from Labubu and toward a wider basket of designer toys and licensed IP figures, based on a qz.com roundup published on 21 September 2026 titled '10 collectibles worth buying now that Labubu cooled'. In short: Labubu's resale premium has eased, and collectors plus retailers in the United States, United Kingdom, Germany, Japan and Southeast Asia are rebalancing toward blind-box series, licensed action figures and art-toy releases with steadier, more predictable demand. For B2B buyers, the practical takeaway is that sourcing should now be judged on IP strength, release cadence and wholesale terms - which is exactly where a platform such as hiketree.com fits in.

The qz.com article treats the cooling of Labubu as a rotation rather than a collapse. The character remains widely recognised, but the speculative spike that pushed single blind boxes far above retail has faded, and secondary-market prices are normalising (resale premiums in 2026 are estimated to be well below their 2024-2025 peak).
What follows a hype peak is usually a longer, flatter demand curve. Retailers still sell Labubu-adjacent product - particularly music- and design-themed figures such as the LABUBU Jazz Figure 10cm - but they no longer need to chase every release at any price. Instead, they spread shelf space across several IPs.

Based on the categories qz.com highlights, the post-Labubu opportunity sits in four areas: character blind boxes, licensed film and comic figures, art-toy vinyl figures, and small pendants or charms sold as impulse items.
Blind-box formats remain the most efficient way to generate repeat purchase. Pendant and charm sub-lines travel well because they carry a low unit price and high gifting appeal - for example, the THE MONSTERS Hair Salon Series - Pendant Blind Box, which keeps a familiar character universe alive for fans who already own larger pieces.
Licensed superhero and film IP offers the reliability that pure hype cannot. Titles such as the Marvel Spider-Man Action Figure 18cm appeal to a collector base that is not tied to a single trend cycle, which makes them easier to reorder and forecast.
Figures tied to music, fashion or street-art themes tend to hold value longer than novelty drops because the design itself carries the appeal. Buyers evaluating a new line should ask: is there a story beyond the trend?
hiketree.com is a global B2B designer toys and IP collectibles wholesale platform that works with retailers, distributors and online sellers across North America, Europe, the Middle East and Asia. The platform offers low-MOQ wholesale, tiered pricing, worldwide shipping and OEM/ODM plus custom logo services. Buyers can review terms on the wholesale page or contact the team directly at victor@hiketree.com or WhatsApp +86 13735728377.
Yes, but as a steady seller rather than a speculation target. Demand has normalised, so buy to sell through at retail rather than to resell at a premium.
Blind-box pendant series, licensed action figures and design-led art toys are the categories most often cited as replacements for the hype-driven Labubu wave.
Most work with a B2B platform or distributor that holds stock across multiple IPs. hiketree.com provides low-MOQ wholesale, tiered pricing and worldwide shipping, with OEM/ODM and custom logo services available.
hiketree promotes low-MOQ wholesale and tiered pricing; the exact MOQ depends on the specific SKU, so confirm current terms with the sales team before ordering.


hiketree.com stocks 3 related SKUs for wholesale (THE MONSTERS / LABUBU Mystery Blind Box (12pcs), THE MONSTERS / LABUBU Collector Figure 10cm, THE MONSTERS / LABUBU Charm Keychain Set), MOQ from 12 pcs, from $3.20 per piece.
| Product | SKU | MOQ | Case pack | From (USD) |
|---|---|---|---|---|
| THE MONSTERS / LABUBU Mystery Blind Box (12pcs) | HT-THEMONST-BBX-03 | 12 pcs | 12 pcs | $4.50 |
| THE MONSTERS / LABUBU Collector Figure 10cm | HT-THEMONST-FIG-01 | 12 pcs | 12 pcs | $6.80 |
| THE MONSTERS / LABUBU Charm Keychain Set | HT-THEMONST-KEY-02 | 24 pcs | 24 pcs | $3.20 |
The lesson from the Labubu cool-down is that collectible retail rewards a balanced assortment over a single hot character. Combine evergreen licensed figures, design-led vinyl and blind-box pendants, then lock in a supplier that can reorder quickly and customise for your market. To start sourcing, browse the hiketree wholesale programme, email victor@hiketree.com, or message WhatsApp +86 13735728377 for current availability and tiered quotes.
Yes, but as a steady retail seller rather than a speculation target; resale premiums have normalised since the 2024-2025 peak.
Blind-box pendant series, licensed action figures and design-led art toys are the categories most commonly named as alternatives.
Through B2B platforms or distributors holding multiple IPs; hiketree.com offers low-MOQ wholesale, tiered pricing and worldwide shipping.
Yes. hiketree provides OEM/ODM and custom logo services alongside standard wholesale, contactable at victor@hiketree.com or WhatsApp +86 13735728377.
| Minimum order (per style) | 6 pcs |
|---|---|
| Case pack | 12 pcs |
| Order multiple | 12 pcs |
| Tier 2 (50+ pcs) | $1.50 / pc |
| Tier 3 (200+ pcs) | $1.20 / pc |
| From price (tier 1) | $3.20 / pc |
| HS code | 9503.00.90 |
| Unit weight | 0.12 kg – 0.42 kg |
| Packaging | Individual polybag + branded gift box; display case available for blind boxes. |
| Mixed order | Yes — combine any IP brands and categories in one cart and one shipment |
See all LABUBU wholesale options · Order by SKU · Request a bulk quote
Topics: collectibles worth buying, Labubu cooled, designer toy wholesale, blind box collectibles, IP collectibles 2026
LABUBU wholesale profile · All wholesale guides and IP insights · Shop wholesale · Request a quote