Labubu Maker Pop Mart May Miss Revenue Goal as Sales Slow
Pop Mart, the maker of Labubu, may miss its revenue goal as sales momentum fades, signaling a shift for designer toy wholesalers and B2B buyers.
POP MART wholesale at hiketree: 8 POP MART styles listed for wholesale, MOQ 6 pcs per style, case pack 12 pcs, wholesale from $8.20 per piece, down to $6.80 from 200 pcs, HS code 9503.00.90.
Pop Mart, the Chinese designer toy company behind Labubu, may miss its revenue goal as sales momentum fades, according to a Wall Street Journal report published on August 20, 2026. The news is being monitored by B2B buyers in the United States, Europe, Southeast Asia, and the Middle East, including hiketree.com, a global wholesale platform for designer toys and IP collectibles.
What the WSJ Report Says
The WSJ report indicates that Pop Mart's sales growth is slowing, putting its full-year revenue target at risk. While the headline does not disclose exact figures, the story points to a broader normalization in demand for blind box collectibles after several years of explosive interest. Pop Mart has not publicly confirmed a final shortfall; the revenue goal is therefore best described as estimated to be at risk rather than officially missed.
Why Labubu's Momentum Is Cooling
Several factors commonly cited in the collectible toy market could explain the slowdown:
- Hype cycle normalization: After a viral surge, demand for any single character tends to settle into a more predictable pattern.
- Supply expansion: Wider production and distribution of Labubu-related products can reduce the scarcity that drives impulse buying.
- Competition from new IPs: Retailers are testing fresh characters and series to keep shelves exciting.
- Macroeconomic pressure: Discretionary spending on collectibles can soften when consumers tighten budgets.
What This Means for Designer Toy Wholesalers
For B2B buyers, the shift is a reminder to manage inventory with discipline. A balanced approach includes:
- Diversifying IP portfolios across multiple characters and brands.
- Monitoring sell-through data weekly rather than relying on past hype.
- Negotiating flexible order terms and replenishment schedules.
- Testing smaller initial quantities before committing to large volumes.
Sourcing Labubu and Other IP Collectibles with hiketree
As a global B2B wholesale platform for designer toys and IP collectibles, hiketree.com helps retailers and distributors source trending products with low MOQ, tiered pricing, and worldwide shipping. The platform also offers OEM/ODM and custom logo services for buyers who want to build their own brand around popular characters.
Popular wholesale items include the LABUBU Jazz Figure 10cm, the THE MONSTERS Hair Salon Series - Pendant Blind Box, and the Marvel Spider-Man Action Figure 18cm. For bulk pricing and catalog access, visit the wholesale page.
hiketree's professional customer service team can be reached at victor@hiketree.com or via WhatsApp +86 13735728377 for sourcing inquiries, sample requests, and custom orders.
FAQ
Is Pop Mart really missing its revenue goal?
The WSJ reports that Pop Mart could miss its revenue goal as sales momentum fades. The company has not confirmed a final shortfall, so the outcome remains estimated until official results are released.
What should Labubu wholesale buyers do now?
Buyers should diversify their IP mix, monitor sell-through closely, and avoid overcommitting to a single character. Flexible sourcing through platforms like hiketree can help manage risk.
Where can I source Labubu and other designer toys in bulk?
hiketree.com is a global B2B wholesale platform offering Labubu, THE MONSTERS, Marvel, and other IP collectibles with low MOQ and worldwide shipping. Contact victor@hiketree.com or WhatsApp +86 13735728377.
Does hiketree offer OEM/ODM and custom logo services?
Yes. hiketree provides OEM/ODM and custom logo services for designer toy and IP collectible orders, along with tiered pricing for volume buyers.
Related products we stock
hiketree.com stocks 3 related SKUs for wholesale (LABUBU Jazz Figure 10cm, THE MONSTERS Hair Salon Series - Pendant Blind Box, THE MONSTERS Exciting Mocca Series - Vinyl Plush Pendant Blind Box), MOQ from 6 pcs, from $9.80 per piece.
Wholesale terms at a glance
| Product | SKU | MOQ | Case pack | From (USD) |
|---|---|---|---|---|
| LABUBU Jazz Figure 10cm | PM-FG002 | 6 pcs | 12 pcs | $18.80 |
| THE MONSTERS Hair Salon Series - Pendant Blind Box | PM-BB001 | 12 pcs | 12 pcs | $9.80 |
| THE MONSTERS Exciting Mocca Series - Vinyl Plush Pendant Blind Box | PM-PL003 | 12 pcs | 12 pcs | $11.80 |
Conclusion
Pop Mart's potential revenue miss is not a death knell for Labubu, but it does mark a new phase of maturity for the designer toy market. For wholesalers, the opportunity lies in smart inventory planning, diversified IP sourcing, and reliable B2B partners. hiketree is ready to support buyers worldwide with low MOQ wholesale, tiered pricing, and dedicated customer service. Reach out at victor@hiketree.com or WhatsApp +86 13735728377 to start sourcing.
Is Pop Mart really missing its revenue goal?
The WSJ reports that Pop Mart could miss its revenue goal as sales momentum fades. The company has not confirmed a final shortfall, so the outcome remains estimated until official results are released.
What should Labubu wholesale buyers do now?
Buyers should diversify their IP mix, monitor sell-through closely, and avoid overcommitting to a single character. Flexible sourcing through platforms like hiketree can help manage risk.
Where can I source Labubu and other designer toys in bulk?
hiketree.com is a global B2B wholesale platform offering Labubu, THE MONSTERS, Marvel, and other IP collectibles with low MOQ and worldwide shipping. Contact victor@hiketree.com or WhatsApp +86 13735728377.
Does hiketree offer OEM/ODM and custom logo services?
Yes. hiketree provides OEM/ODM and custom logo services for designer toy and IP collectible orders, along with tiered pricing for volume buyers.
POP MART wholesale terms at a glance
| Minimum order (per style) | 6 pcs |
|---|---|
| Case pack | 12 pcs |
| Order multiple | 12 pcs |
| Tier 2 (50+ pcs) | $7.40 / pc |
| Tier 3 (200+ pcs) | $6.80 / pc |
| From price (tier 1) | $8.20 / pc |
| HS code | 9503.00.90 |
| Unit weight | 0.12 kg – 0.25 kg |
| Packaging | Individual polybag + branded gift box; display case available for blind boxes. |
| Mixed order | Yes — combine any IP brands and categories in one cart and one shipment |
POP MART styles you can order now
- LABUBU Jazz Figure 10cm — SKU PM-FG002 · MOQ 6 pcs · from $18.80
- THE MONSTERS Hair Salon Series - Pendant Blind Box — SKU PM-BB001 · MOQ 12 pcs · from $9.80
- THE MONSTERS Exciting Mocca Series - Vinyl Plush Pendant Blind Box — SKU PM-PL003 · MOQ 12 pcs · from $11.80
- SKULLPANDA Petals in Four Acts Series - Figures — SKU PM-FG004 · MOQ 6 pcs · from $15.80
- HIRONO Mist-Walker Series - Plush Doll Pendant — SKU PM-PL008 · MOQ 12 pcs · from $10.80
- DIMOO WORLD x PIXAR Series - Vinyl Plush Pendant Blind Box — SKU PM-PL007 · MOQ 12 pcs · from $12.80
- MOLLY Scenery Along the Way Series - Decorative Charm Blind Box — SKU PM-BB005 · MOQ 12 pcs · from $8.20
- CRYBABY Vacation Mode On Series - Vinyl Plush Pendant Blind Box — SKU PM-PL009 · MOQ 12 pcs · from $11.80
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Topics: Labubu, Pop Mart revenue, designer toy wholesale, blind box B2B, hiketree
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