Labubu Wholesale 2026: MOQ, FOB Prices & POP MART SKUs

Labubu Wholesale 2026: MOQ, FOB Prices and Best-Selling POP MART SKUs

Labubu wholesale 2026 starts at 6 units per SKU, not a container. On Hiketree, the LABUBU Jazz Figure 10cm (SKU PM-FG002) carries MOQ 6 with tiered FOB pricing of $18.8 / $16.9 / $15.4 per unit, while THE MONSTERS pendants and HIRONO PM-PL008 open at MOQ 12 from $9.8 and $10.8. Moving from tier 1 to tier 3 on PM-FG002 saves $3.40 per unit — about $1,020 on a 300-unit order. All prices below are quote-based starting points from Hiketree's listed tier data; confirm final FOB at quote stage, as batches and packaging versions vary.

MOQ and tiered FOB price table (POP MART and HIRONO)

• LABUBU Jazz Figure 10cm — PM-FG002 — MOQ 6; FOB $18.8 / $16.9 / $15.4 (tiers 1–3). Tier 3 is roughly 18.1% below tier 1. Flagged as a best seller and customise-enabled.
• THE MONSTERS Hair Salon Series – Pendant Blind Box — PM-BB001 — MOQ 12; FOB $9.8 / $8.6 / $7.9. Lowest entry price of the featured POP MART pendants; tier 3 about 19.4% below tier 1.
• THE MONSTERS Exciting Mocca Series – Vinyl Plush Pendant Blind Box — PM-PL003 — MOQ 12; FOB $11.8 / $10.5 / $9.6. Vinyl-plush costs more per unit but usually supports a higher retail ticket; tier 3 about 18.6% below tier 1.
• HIRONO Mist-Walker Series – Plush Doll Pendant — PM-PL008 — MOQ 12; FOB $10.8 / $9.6 / $8.8. Narrowest spread of the featured pendants (tier 3 about 18.5% below tier 1), so small test orders are less penalised.

The headline "from" price is tier 1. Quantity per SKU is the real negotiation lever — compare quotes on that basis, not on the lowest advertised figure.

Cross-IP anchors: MARVEL and SANRIO

Labubu-heavy orders often need assortment breadth. Adding licensed anchors fills cartons to freight-efficient volume and reaches buyers outside the designer-toy collector base.

• Marvel Spider-Man Action Figure 18cm (MV-FG001): MOQ 6; $13.8 / $12.4 / $11.3.
• Marvel Iron Man Mark 85 Figure 18cm (MV-FG002): MOQ 6; $15.8 / $14.2 / $12.9.
• Hello Kitty Plush Doll 30cm (SR-PL001): MOQ 12; $13.8 / $12.4 / $11.3.
• Kuromi Plush Doll 25cm (SR-PL003): MOQ 12; $12.8 / $11.5 / $10.4. Size and character drive the gap versus the 30cm Hello Kitty.

Landed cost and margin math

Landed cost formula

Landed cost = FOB unit price + inbound freight per unit + duty/tariff per unit + customs clearance and last-mile per unit. Illustrative pendant build (estimates — replace with your own quote): FOB $8.8 + air freight $1.60 + duty $0.90 + clearance/last-mile $0.70 ≈ $12.00 landed (est.). At a $24.90 retail price that is roughly 51.8% gross margin before marketplace fees.

Gross margin and breakeven units

Gross margin % = (retail price − landed cost) ÷ retail price. Breakeven units = fixed costs ÷ per-unit gross profit. Worked example (est.): $600 of fixed costs (listings, photography, ads) with PM-BB001 at $22.90 retail on a $12.00 landed cost gives $10.90 per unit and breakeven at about 56 units. Pendant blind boxes usually break even faster than 10–18cm figures because the FOB is lower.

Mixed-batch ordering, case quantities and customisation

Mixed-batch ordering across POP MART, MARVEL and SANRIO lets buyers reach volume breaks without over-concentrating in one series. A typical build: two or three POP MART pendants (PM-BB001, PM-PL003, PM-PL008), one figure anchor (PM-FG002) and one or two cross-IP SKUs. Confirm how the supplier aggregates quantity across SKUs for tier qualification — aggregation rules are quote-based.

Case quantity matters as much as MOQ: POP MART pendant series are commonly packed in 12-unit display cases, so MOQ 12 usually equals one full case. Treat 12 as typical and confirm inner-pack and carton counts per SKU at quote stage; split cases often carry a handling premium.

OEM/ODM and custom logo options are enabled on the featured POP MART, MARVEL and SANRIO SKUs — in practice custom packaging, branded hangtags, retail-ready gift boxes and private-label presentation, not alteration of the licensed character. Custom minimums, lead time and unit cost are quote-based.

Shipping lanes, lead times and duties

• China → US West Coast sea freight: about 30–40 days port-to-port (est.).
• Air freight: about 5–10 days door-to-door (est.).
• EU and Southeast Asia lanes: broadly similar or slightly shorter (est.).
• Production and pick-and-pack before dispatch: typically 3–7 working days (est.) for in-stock SKUs; longer for custom packaging.
• Duty and tax: confirm per destination with your customs broker. US import rules and the de minimis threshold have changed repeatedly since 2025; EU imports attract VAT plus possible IOSS handling.

Licensing and documentation: verify per order

On Hiketree, POP MART, MARVEL and SANRIO are listed with Licensed status, while THE MONSTERS / LABUBU, HIRONO, MOLLY, SKULLPANDA and DIMOO are listed as Reference brands. Label and channel claims must match the paperwork supplied for that specific SKU and shipment — never advertise a SKU as "officially licensed" unless the invoice and authorisation documents for that batch state it. Verify per order, not per brand page.

Note too that LABUBU is the best-known character line within THE MONSTERS, created by Hong Kong illustrator Kasing Lung and commercialised by POP MART. Demand is character-led rather than series-led, so sell-through concentrates on the highest-recognition characters in a mixed case — plan case composition accordingly.

FAQ: Labubu wholesale 2026

What is the MOQ for Labubu wholesale?

MOQ is 6 units for the LABUBU Jazz Figure 10cm (PM-FG002) and 12 units for THE MONSTERS pendants (PM-BB001, PM-PL003) and HIRONO PM-PL008. MOQ 12 typically equals one 12-unit display case (typical packing; confirm per SKU).

What is the Labubu FOB price in 2026?

PM-FG002 is listed at tiered FOB $18.8 / $16.9 / $15.4 per unit, quote-based. Pendants start lower: PM-BB001 at $9.8, PM-PL003 at $11.8 and PM-PL008 at $10.8 at tier 1. Final FOB depends on batch and packaging version.

Can I mix Labubu, HIRONO, MARVEL and SANRIO in one order?

Yes. Mixed batches are standard practice for reaching volume price breaks while spreading category risk, and consolidating SKUs into one shipment lowers per-unit freight. How quantity is aggregated across SKUs for tier qualification is quote-based.

How many units do I need to break even?

Breakeven units = fixed costs ÷ per-unit gross profit. On a $12.00 landed cost (est.) and $22.90 retail, PM-BB001 returns about $10.90 per unit, so $600 of fixed costs breaks even at roughly 56 units.

Is Hiketree an authorised distributor?

Hiketree lists POP MART, MARVEL and SANRIO as Licensed and THE MONSTERS / LABUBU and HIRONO as Reference brands. Authorisation and documentation are confirmed per SKU and per order at quote stage — always verify before making channel claims.

Related products

• THE MONSTERS Hair Salon Series - Pendant Blind Box (PM-BB001), from $9.8, MOQ 12.
• LABUBU Jazz Figure 10cm (PM-FG002), from $18.8, MOQ 6.
• Kuromi Plush Doll 25cm (SR-PL003), from $12.8, MOQ 12.

Request a fast quote

Tier qualification, mixed-batch aggregation and custom packaging terms are all quote-based. Send your target SKUs, quantities and destination port to hiketree.com and we will return tiered FOB pricing, carton quantities and an estimated landed-cost sheet for your retail channel.