Amazon's Top 'Molly' Listing Has 23,443 Reviews. It's Laundry Detergent.

Molly's Suds Original Laundry Detergent Powder (ASIN B0C67LJ5H5) sat at $31.19 with 23,443 reviews and organic position #3 of 37 listings for the keyword "molly" on amazon.com on 8 October 2026.

I pulled that page myself. Search "molly" on Amazon and the third organic result is a 240-load jug of unscented detergent for sensitive skin. No vinyl. No blind box. If you source POP MART MOLLY for a gift shop or an online store, that one fact should change how you buy the line.

What 23,443 reviews means for a buyer

Review count is the closest thing to a clock you get on a marketplace listing. It tells you roughly how long something has been selling, not how well it sells today. 23,443 reviews is years of accumulated feedback parked at the top of a keyword.

The field behind it is just as old. We measured 747 relevant listings for "molly" that day and sorted them by review count:

• 166 listings carry 1,000+ reviews
• 161 sit between 300 and 999
• 144 sit between 100 and 299
• 131 sit between 30 and 99
• 145 have under 30 reviews

327 of those 747 listings are past 300 reviews. That is a mature shelf. A listing with 1,000+ reviews has usually been on sale for years, already indexed, already copied by dropshippers, already tagged. You don't beat it on marketplace price alone. You beat it by selling a different SKU into a different search term.

The price band runs $2.99 to $45.49

Of the 32 listings in that search where a price was readable, the low was $2.99, the 25th percentile was $19.54, the median was $23.49, the 75th percentile was $30.39 and the high was $45.49. Those 32 products are not one category. Detergent, candy, toys and assorted junk all match the word. Treat the band as a rough map of what someone typing "molly" will spend, not as a toy index.

The detergent at $31.19 sits in the top quartile, above the $23.49 median. Premium slot for a keyword this broad.

Your side of the table is cheaper. Our four MOLLY SKUs:

• MOLLY Collector Figure 10cm, SKU HT-MOLLY-FIG-01, MOQ 12, from $6.80 each, $2.90 at 50+ pcs, $2.40 at 200+. Case pack 12. 480 in stock.
• MOLLY Mystery Blind Box (12pcs), SKU HT-MOLLY-BBX-03, MOQ 12, from $4.50 each, $2.10 at 50+, $1.80 at 200+. Case pack 12. 360 in stock.
• MOLLY Scenery Along the Way Series blind box, SKU PM-BB005, MOQ 12, from $8.20 each, $7.40 at 50+, $6.80 at 200+. Case pack 12. 420 in stock.
• MOLLY Fancy Pants Series Figure, SKU PM-FG006, MOQ 6, from $14.80 each, $13.20 at 50+, $12.10 at 200+. Case pack 12. 200 in stock.

Look at the gap on the 10cm figure. Twelve units cost $6.80 each. Fifty cost $2.90. Same SKU, same 12-piece case pack. If you're testing, test at 12. If you're committing, commit at 50. Where you retail it after that is your market's call, not mine.

Where a new seller can still take a slot

The 100-299 review band. 144 listings live there. Those sellers look established but aren't immovable. Sharp photos, the right series name in the title, a price that undercuts theirs, and a new entrant can take a top slot inside a season.

Below that, 145 listings have under 30 reviews. That's the proving ground. Nobody is defending it.

Buying advice for this line

• Don't build a listing around the bare word "molly". Build it around "MOLLY Scenery Along the Way" or "MOLLY Fancy Pants". That's what a collector actually types.
• Most MOLLY blind boxes and keychains start at 12 to 24 pcs per item from our Yiwu and Guangdong warehouses. MOQ is 12 on three of these four SKUs and 6 on Fancy Pants. Order 12 of each and you have 48 units across four facings.
• Case pack is 12 on all four. One case, one SKU, no splitting.
• Fancy Pants holds 200 pcs, the tightest of the four. If you want it for a holiday display, put it in the first order, not the second.

An honest caution

The keyword is polluted. Run Amazon PPC on the word "molly" and you're bidding against a detergent with 23,443 reviews sitting at position #3 of 37. Your ad will collect clicks from people who want laundry soap. Same problem on Etsy and Google. Buy the series, not the word.

Second caution: 166 listings in this keyword already carry 1,000+ reviews. Retail shelf space is finite. If three shops in your city already carry MOLLY, your fourth order sits in the stockroom. Check what's on the shelf before you check our price list.

Third: MOLLY is POP MART licensed IP. Rules on reselling licensed character goods differ by country. Ask us for the paperwork on your SKUs before you commit to a large order.

What this snapshot does not say

One day. 8 October 2026. We had 4 days of comparable crawl data at the time and our own rule is that 7 are needed before anyone talks about movement, so I'm not telling you this keyword is growing or dying. I'm telling you it's crowded at the top and cheap at the wholesale end.

Browse the full MOLLY wholesale range or start at hiketree.com wholesale.

Where to buy molly wholesale

These are the lines we currently hold stock on. Mixed cartons are fine — you can combine SKUs to reach the next price tier.

• MOLLY — full brand page and wholesale terms

Send us your list on the sourcing page and we will quote every line.

What is the MOQ for MOLLY figures at hiketree.com?

MOQ 12 on the MOLLY Collector Figure 10cm (HT-MOLLY-FIG-01), the MOLLY Mystery Blind Box (HT-MOLLY-BBX-03) and the Scenery Along the Way blind box (PM-BB005). MOQ 6 on the Fancy Pants Series Figure (PM-FG006). Case pack is 12 on all four SKUs.

How much do MOLLY blind boxes cost wholesale?

The MOLLY Mystery Blind Box (12pcs) starts at $4.50 per unit at MOQ 12, drops to $2.10 at 50+ and $1.80 at 200+. The Scenery Along the Way blind box runs $8.20 at MOQ 12, $7.40 at 50+, $6.80 at 200+. Both pack 12 per case.

Why does Amazon show laundry detergent for the keyword 'molly'?

Because 'molly' is a name and a brand fragment, not a product category. On 8 October 2026 the #3 organic result of 37 listings for 'molly' was Molly's Suds detergent at $31.19 with 23,443 reviews. Figure buyers search series names instead, which is why your listing title should carry the series.

Is MOLLY worth stocking in 2026?

Opinion, but the data backs it. 166 listings in this keyword already carry 1,000+ reviews and the measured median price across 32 priced listings was $23.49, so the open lane is series-specific SKUs, not generic ones. Our four MOLLY SKUs land between $4.50 and $14.80 at MOQ 12 or 6, which is a cheap test.

Can I mix MOLLY SKUs in one order?

Yes. Three of the four SKUs are MOQ 12 with a 12-piece case pack, so 12 of each is 48 units across four facings. Fancy Pants is MOQ 6 but still ships 12 per case, so a single case covers it.