The Top "Molly" Listing on Amazon Is a Dishwasher Pod With 9,684 Reviews

The #2 organic listing on amazon.com for the search term "molly" on 2026-10-10 was Molly's Suds Dishwasher Pods (ASIN B0BS1RSBLJ) at $35.99 with 9,684 reviews and a 4.3-star rating. That is a 120-tab unscented detergent pack. Not a figure. Not a blind box. Not POP MART.

I pulled that page myself on 2026-10-10. Fourteen listings showed up in the price band for "molly" that day, and the second slot went to a dishwasher product. Worth knowing before you spend a dollar on search ads.

What 9,684 reviews actually tells you

Review count is a clock, not a score. A listing does not collect 9,684 reviews in one quarter. That number means years of steady selling, and it means the slot is defended. On the same day we measured 746 relevant listings under this keyword, and 156 of them sat at 1000+ reviews. That is mature territory. Red ocean, no polite way to say it.

Stack the rest of the bands: 164 listings at 300-999 reviews, 135 at 100-299, 128 at 30-99, and 163 under 30.

Read those five figures as one picture. The keyword is crowded at both ends. 163 listings under 30 reviews means new sellers keep arriving. 156 listings above 1000 reviews means the leaders are not going anywhere.

Where $35.99 sits in the price band

For "molly" that day, the 14 listings we tracked ran from $3.99 at the low end to $38.99 at the high. The 25th percentile was $22.99. Median $37.99. The 75th percentile was also $37.99. So the middle half of the market lives between $22.99 and $37.99, and the top quartile is one number repeated.

At $35.99, the Molly's Suds listing is below the median. Two dollars below the 75th percentile. Tight market, thin headroom at the top, and a $3.99 floor underneath it.

What that leaves for a wholesale buyer

Your cost is not their cost. A 120-count dishwasher pod is a consumable people rebuy. A 10cm vinyl figure is bought once and displayed. Do not read $35.99 as a ceiling for a MOLLY figure.

Read it as a warning. On Amazon, "molly" carries general-shopping intent. Someone typing four letters and hitting enter is not necessarily shopping for designer toys. You will pay for those clicks.

Our own numbers, ex-works from Yiwu and Guangdong:

• MOLLY Collector Figure 10cm (HT-MOLLY-FIG-01): MOQ 12, from $6.80. 50 pcs drops it to $2.90. 200 pcs drops it to $2.40. Case pack 12.
• MOLLY Mystery Blind Box, 12pcs (HT-MOLLY-BBX-03): MOQ 12, from $4.50. $2.10 at 50 pcs, $1.80 at 200 pcs. Case pack 12.
• MOLLY Scenery Along the Way Series Charm Blind Box (PM-BB005): MOQ 12, from $8.20. $7.40 at 50, $6.80 at 200. 5.5cm.
• MOLLY Fancy Pants Series Figure (PM-FG006): MOQ 6, from $14.80. $13.20 at 50, $12.10 at 200. 12cm.

That tier cliff on the Collector Figure is steep. $6.80 to $2.90 the moment you cross 50 units. If you test with a case of 12 and a competitor tests with 50, they are buying at less than half your unit cost. Plan around that, not after it.

Which review band is still open

The 100-299 band. 135 listings sit there. Enough reviews to prove the product converts, not enough reviews to lock the slot. Above it, 164 listings already hold 300-999 and those have years behind them. The 100-299 tier is where a new seller with clean photography and a real title can still take a top position. That is the opening.

The under-30 band is not an opening. 163 listings are already fighting there, most with no reviews at all. Everyone is invisible, and nobody wins that fight by joining it.

Practical buying advice

Start with one case, not one container. MOLLY Mystery Blind Box at MOQ 12 costs $54 for the case at $4.50 per unit. The Scenery charm box at MOQ 12 runs $98.40. Two SKUs, under $160 in goods. Run them for a month before you commit to a 50-piece tier.

Mix series. Blind box buyers chase the set, so 12 pieces split across two or three series usually move faster than 12 of one figure. Ask for a mixed batch when you request a quote. Most blind boxes and keychains here start at 12-24 pcs per item, so mixing costs you nothing extra.

Check SKU-level stock before you promise a shipping date. We currently hold 480 units of the Collector Figure, 420 of the Scenery charm box, 360 of the Mystery Blind Box and 200 of Fancy Pants. Those are small numbers. If your launch needs 500 pieces of a single SKU, tell us up front and we will tell you what is real.

One honest caution

MOLLY is POP MART IP. That brings brand gating on some marketplaces, territory restrictions, and the real chance a listing you build gets pulled for authorization reasons. Check what your platform allows before you buy 200 units. We have watched this bite sellers more than once, and the goods were fine. The listing was not.

Second caution, and most people skip it: the keyword and the product are not the same thing. That 9,684-review dishwasher pod proves it. If your whole traffic plan is "rank for molly," you are bidding against a home-care brand with years of reviews and a $35.99 price point. Build the brand page, shoot the set, treat search as one channel instead of the channel. Start at our MOLLY brand page or order a case of the 12-piece Mystery Blind Box and see how it converts before you scale.

Where to buy molly wholesale

These are the lines we currently hold stock on. Mixed cartons are fine — you can combine SKUs to reach the next price tier.

• MOLLY — full brand page and wholesale terms

Send us your list on the sourcing page and we will quote every line.

What is the MOQ for MOLLY figures and blind boxes at hiketree.com?

MOLLY Collector Figure 10cm (HT-MOLLY-FIG-01), MOLLY Mystery Blind Box 12pcs (HT-MOLLY-BBX-03) and MOLLY Scenery Along the Way charm box (PM-BB005) all start at MOQ 12. MOLLY Fancy Pants Series Figure (PM-FG006) starts at MOQ 6. Case pack is 12 on all four. Most blind boxes and keychains on the platform start at 12-24 pcs per item.

Why does searching "molly" on Amazon show dishwasher pods?

Because the keyword is shared. When we crawled amazon.com on 2026-10-10, the #2 organic listing for "molly" was Molly's Suds Dishwasher Pods (ASIN B0BS1RSBLJ) at $35.99 with 9,684 reviews. It has nothing to do with the collectible figure. Anyone buying traffic on that keyword is competing with a mature home-care brand.

Is there still room for a new MOLLY seller?

Yes, but not in every band. Of the 746 listings we measured under this keyword, 156 sit at 1000+ reviews and 164 sit at 300-999. The 100-299 band holds 135 listings, which is where a new seller can still take a top position without years of review history.

Do MOLLY wholesale prices really drop at higher quantities?

Yes. MOLLY Collector Figure 10cm (HT-MOLLY-FIG-01) is $6.80 at MOQ 12, $2.90 at 50 pcs and $2.40 at 200 pcs. MOLLY Mystery Blind Box 12pcs is $4.50 at MOQ 12, $2.10 at 50 and $1.80 at 200. The tier 2 threshold is 50 units across all four MOLLY SKUs.

Can I mix MOLLY series in one wholesale order?

Yes. Mixed-batch ordering is standard. A case of 12 can be split across Collector Figure, Scenery charm box, Fancy Pants and Mystery Blind Box, and each SKU keeps its own MOQ. Ask for a mixed quote and we will confirm stock per SKU before you pay.