Labubu on Amazon: What a 6,020-Review, $26.99 Listing Tells a Wholesale Buyer

THE Monsters LABUBU Big into Energy Vinyl Plush Pendant Blind Box (ASIN B0DT44TSM2) carried a $26.99 price, a 4.7 rating and 6,020 reviews on amazon.com on 2026-10-03, and it held organic position #1 of the 47 listings showing for the search term "labubu" that day.

That comes from our own crawl. Not a tool estimate, not a keyword dashboard screenshot. 47 listings for the head term, 805 relevant listings across the wider labubu shelf, all measured on one afternoon. We have one day of comparable data and 7 are needed for any movement read, so there is no trend here. If someone sends you a growth chart for this product, ask them which two dates it came from.

6,020 Reviews Means Time, Not Hype

Review count is the closest thing you get to a shelf-age marker. Nobody collects 6,020 reviews in a quarter. The listing has been live long enough, and sold enough units, that the pile got that big — that is the honest read. A 4.7 out of 5 on a 6,020-review base also tells you returns are survivable. Weak products rarely hold that line at that volume.

Good news for the category: demand is real and it converts. Bad news for you: the top of the shelf is taken. We counted 183 listings in the 1000+ review band out of 805 relevant listings that day. Another 166 sat in the 300-999 band. That is 349 listings with review depth a new seller cannot out-photo.

$26.99 Sits Below the Median

Here is the price spread across the 47 listings for "labubu" on 2026-10-03: low $9.99, 25th percentile $22.95, median $34.95, 75th percentile $129.99, high $299.99. The #1 organic listing at $26.99 is under the median of $34.95. Not the cheapest. Not a premium anchor either. It wins on position and review mass, not on being the bargain of the page.

Now compare our landed costs. LABUBU Jazz Figure 10cm (PM-FG002) is MOQ 6, case pack 12, from $18.80 — $16.90 at 50 pcs, $15.40 at 200. THE MONSTERS Hair Salon Series pendant blind box (PM-BB001) is MOQ 12, case pack 12, from $9.80, then $8.60 at 50 and $7.90 at 200. The Exciting Mocca plush pendant (PM-PL003) is MOQ 12, from $11.80, $10.50 at 50, $9.60 at 200. The LABUBU Collector Figure 10cm (HT-THEMONST-FIG-01) is MOQ 12, from $6.80 — $2.90 at 50 pcs and $2.40 at 200, the widest tier drop in the set.

Two things jump out. First, Hair Salon at $9.80 tier 1 lands under the $9.99 floor of the entire keyword set. Your cost sits below the cheapest listing on that page. Second, the Mocca plush pendant at $11.80 against a $26.99 shelf price leaves a $15.19 spread to cover fees, freight and returns. Against the $22.95 25th percentile it is $11.15. Run your own fee math. I do not know your FBA costs and will not guess them.

The Band Where a New Seller Can Still Take a Slot

100-299 reviews. 152 listings occupied that band on the day we measured, and it is the one where a new entrant can still reach a top slot. Why that band and not the under-30 band, which held 165 listings? Because under 30 reviews you are invisible. You exist, you just do not rank. At 100-299 you convert well enough to hold a position, and the distance to the 1000+ crowd is something you can plan against. 183 listings at 1000+ reviews is a fortress wall. 152 listings at 100-299 is a queue you can join.

What I Would Actually Buy First

One case. Not a pallet. Every SKU above ships 12 to a case, so a 12-piece case of Hair Salon costs $117.60 at tier 1, Mocca costs $141.60, the Collector Figure costs $81.60, and Jazz costs $225.60.

• Split the first order across three or four SKUs. Mixed-batch ordering exists for exactly this. You want to see which one clears before you commit to 200 pieces of anything.
• Then move to the 50-piece tier. That is $8.60 on Hair Salon, $10.50 on Mocca, $16.90 on Jazz. Small quantity jump, real drop in unit cost.
• Watch our stock, not just our price. We hold 180 units of Jazz, 360 of Hair Salon, 300 of Mocca and 480 of the Collector Figure. Those are not deep numbers. A 200-piece tier order on one SKU takes a bite out of the pile.
• Check the case pack math before you list. 12 units per case means your per-unit cost is the case price divided by 12. No rounding tricks, no hidden inner packs.

If you want the full range, the brand page at /wholesale/brands/labubu carries the current line, and /wholesale has the rest of the blind box and keychain catalogue. Most blind boxes and keychains start at 12-24 pcs per item.

The Caution Nobody Puts in the Listing

LABUBU is POP MART intellectual property. That is the real risk here, and it has nothing to do with review counts. Amazon pulls listings and asks for invoices. If you cannot document where your stock came from, that $15.19 spread vanishes the day a complaint lands on your account. Buy from a supplier who can show provenance, and ask your Amazon rep about brand gating before you buy 200 pieces, not after.

Second risk, smaller but real: blind boxes are blind. A case of 12 is not a guaranteed full set. Duplicates happen. If you sell singles to collectors, budget shelf space for the dupes you will sit on or bundle.

And the obvious one. One day of data. No movement read is possible from a single crawl date, so treat $26.99 as where the market sat on 2026-10-03 and nothing more than that. If shelf prices ever drift toward the $9.99 floor, an $11.80 cost leaves you nothing to work with.

Start with a 12-piece case. Message us for a quote on the SKUs you want and we will confirm current stock before you commit.

Where to buy labubu wholesale

These are the lines we currently hold stock on. Mixed cartons are fine — you can combine SKUs to reach the next price tier.

• LABUBU — full brand page and wholesale terms

Send us your list on the sourcing page and we will quote every line.

What is the MOQ for LABUBU blind boxes at hiketree.com?

Most items are MOQ 12 per SKU, case pack 12. The LABUBU Jazz Figure 10cm (PM-FG002) is the exception at MOQ 6, also case pack 12. Mixed-batch ordering is fine, so you can combine several SKUs in one order.

How much does a LABUBU blind box cost wholesale?

Tier 1 pricing: THE MONSTERS Hair Salon Series pendant blind box from $9.80, Exciting Mocca vinyl plush pendant from $11.80, LABUBU Jazz Figure 10cm from $18.80, LABUBU Collector Figure 10cm from $6.80. Tier 2 starts at 50 pcs, tier 3 at 200 pcs. Collector Figure drops to $2.40 at 200 pcs.

How many reviews does the top LABUBU listing on Amazon have?

The top organic listing for "labubu" on amazon.com on 2026-10-03 was ASIN B0DT44TSM2 at $26.99 with a 4.7 rating and 6,020 reviews, ranked #1 of 47 listings. That is one day of data from our own crawl, not a trend.

Can I sell LABUBU products on Amazon?

Check brand gating and IP rules with Amazon before you order. LABUBU is POP MART intellectual property, and Amazon requests invoices when it gets a complaint. Buy from a supplier who can document provenance. Review count does not protect you from an IP takedown.

Why is the 100-299 review band the opening for a new seller?

Out of 805 relevant listings measured on 2026-10-03, 152 sat in the 100-299 review band — the one where a new entrant can still take a top slot. The 1000+ band held 183 listings and the 300-999 band held 166, which is hard to out-rank from a standing start.