LABUBU Wholesale: MOQ, Per-Unit Cost and Reorder Cycle for Gift Shops

One SKU carries 106,591 heat points on our site. That is the LABUBU Jazz Figure 10cm, SKU PM-FG002, and nothing else in our catalogue comes close this month. The Labubu Wikipedia page sits at rank 59 in the traffic data we track, which tells me the searches come from people who have never bought a blind box in their life.

Good news for a gift shop. You do not need a container. You need a case that sells before the next rent payment.

What LABUBU costs at wholesale today

Our tier-1 prices sit on the product pages, no login needed. PM-FG002, the Jazz Figure 10cm, starts at MOQ 6 and $18.8 per unit. THE MONSTERS Hair Salon Series pendant blind box, PM-BB001, sits at MOQ 12 and $9.8 per unit. Both are held in Yiwu and Guangdong.

Look at the shape of those two numbers. The expensive item has the lower MOQ. Six figures is a real test order for a shop doing a few thousand a week. The pendant box is cheaper per piece but you commit to twelve, and that is still a small commitment.

Most blind boxes and keychains across the platform start at 12 to 24 pcs per item. Licensed plush lands in the same range. Hello Kitty 30cm is MOQ 12 at $13.8. Kuromi 25cm is MOQ 12 at $12.8. The Spider-Man 18cm action figure is MOQ 6 at $13.8.

Shops ask me the same question every week: how many do I buy first? My answer is always the MOQ. Buy the minimum, sell it, then decide with cash in hand instead of a spreadsheet.

Reading the two demand signals

Two numbers I check on Mondays. Heat score: 106,591 on the Jazz Figure. Order count: 1,151. Heat measures searching. Orders measure paying. When both run high on the same SKU, that is the item I would stock first.

Wikipedia rank 59 is the third signal. The name has crossed from collector forums into general search. Retailers selling to teenagers and to office gift buyers see that shift first, usually a few weeks before it shows up in their POS.

The reorder cycle is 4 to 6 weeks, not quarterly

Order counts are the honest signal. PM-FG002 has 1,151 orders logged. The Hair Salon pendant box has 980. Spider-Man 18cm sits at 870. Buyers do not come back that often unless the stock leaves the shelf.

A 12-piece case of pendants costs $117.60 before freight. One collector buys three while hunting the secret figure. A parent buys one as a birthday add-on. That case is gone in two or three weeks in a decent location.

So the working rhythm for a small shop is dull and repeatable. Order 12. Sell out. Order 12 again four weeks later.

If you run markets or pop-ups, lean heavier on the blind box and lighter on the figure. The blind box has the lower entry price and the faster turn. A shop that stocks six figures plus twelve pendants tends to reorder roughly every five weeks. A shop that buys 200 pieces once and gets the retail price wrong sits on them until clearance.

Practical buying advice

Start with two SKUs, not six. One figure, one blind box, two different price points on the shelf. That is why THE MONSTERS / LABUBU Collector Figure 10cm at MOQ 6 pairs well with the LABUBU Mystery Blind Box (12pcs) at MOQ 12.

Ask for the case pack before you pay. Case pack tells you how many inner boxes arrive and whether you can split one case across two stores. We put it on the quote.

• Add the LABUBU Charm Keychain Set if you sell to kids at $5 to $8.
• Mix brands in one order. LABUBU plus Hello Kitty plus Kuromi spreads the freight across more units and gives you three price points.
• Ask about custom logo and OEM if you run your own gift packaging. Short runs are possible.
• Check our wholesale page for tier breaks before you email us.

Ask about air versus sea on the quote. A 12-piece case is light, so air freight often makes sense, and it keeps your reorder cycle at around four weeks instead of waiting months for a container.

An honest caution

LABUBU is hot, and hot categories attract junk. If someone quotes you $3 per figure and cannot send a photo of the actual box, close the chat. Counterfeit POP MART product gets seized at customs. You lose the money and the customer, and nobody refunds you.

Second, popularity in Shanghai does not guarantee sales in your postcode. A 10cm vinyl figure at $18.8 wholesale needs a retail price your customers will pay without flinching. Run that number before you order 100 pieces. Six is a test. A hundred is a bet.

Third, check your local labeling rules. Blind boxes hide the contents, and some markets want that stated on the shelf tag. That part is on you, not on us.

Getting a quote

Send the SKU, the quantity and your city. PM-FG002 at 6 pcs and PM-BB001 at 12 pcs is a normal first order for us, and we quote freight to your door. Mixed batches are fine. We source from Yiwu and Guangdong, so a mixed order ships together instead of as three separate parcels.

If you remember one number from this page, remember 6. That is the MOQ on the Jazz Figure, and it is low enough that one small shop can test LABUBU without tying up cash for a quarter.

Where to buy labubu wholesale

These are the lines we currently hold stock on. Mixed cartons are fine — you can combine SKUs to reach the next price tier.

• Labubu dolls - Ship quickly locally - Macaron color, 100% genuine. It's the perfect gift for children, family and friends.

Send us your list on the sourcing page and we will quote every line.

What is the MOQ for LABUBU wholesale?

MOQ 6 on the LABUBU Jazz Figure 10cm (PM-FG002) at $18.8 per unit. MOQ 12 on THE MONSTERS Hair Salon Series pendant blind box (PM-BB001) at $9.8 per unit. Most blind boxes and keychains on the platform start at 12 to 24 pcs per item.

How often should a gift shop reorder LABUBU?

Every 4 to 6 weeks if you start with a 12-piece pendant case. That case costs $117.60 before freight and usually clears in two to three weeks in a busy location. Reordering at the MOQ keeps cash free instead of parked in stock.

Can I mix LABUBU with other brands in one order?

Yes. Mixed batches are standard. LABUBU, Hello Kitty 30cm at $13.8 and Kuromi 25cm at $12.8 can ship in one order from Yiwu or Guangdong, which spreads the freight across more units.

Do you offer custom logo or OEM on LABUBU orders?

Custom logo and OEM are available on qualifying orders. Ask for it when you request a quote and we will confirm what the factory needs, plus the extra time it adds.

Where do you ship LABUBU wholesale orders from?

From Yiwu and Guangdong, China. Send your city with the SKU and quantity and we quote freight to your door, by air or by sea depending on your timeline.