Labubu Wholesale Supplier: 2025 Sourcing Guide for Retailers

Labubu wholesale sourcing in one paragraph

If you are looking for a Labubu wholesale supplier in 2025, the practical route is a designer-toy wholesaler that already lists THE MONSTERS / LABUBU SKUs with published MOQs and tier pricing. hiketree.com lists two THE MONSTERS blind-box pendant SKUs at MOQ 12 — THE MONSTERS Hair Salon Series Pendant Blind Box (SKU PM-BB001, from $9.80) and THE MONSTERS Exciting Mocca Series Vinyl Plush Pendant Blind Box (SKU PM-PL003, from $11.80) — plus a standalone LABUBU Jazz Figure 10cm (SKU PM-FG002) at the lower MOQ 6, from $18.80. LABUBU is the lead character of THE MONSTERS, a designer toy IP by Hong Kong-born artist Kasing Lung, commercialised by Pop Mart. Below is how to compare suppliers, plan Labubu MOQ and landed cost, and avoid the usual traps.

Why Labubu demand rewrote the wholesale maths

The 2024–2025 spike was celebrity- and social-led rather than retail-led. Wearable plush pendants carried by music and sports figures, plus TikTok and Instagram unboxing content, pushed Labubu from collector niche into mainstream fashion accessory territory. For buyers, the key consequence is that demand sits in wearable pendants (bag charms, bag accessories) more than shelf-display figures.

• Trend shape: a steep 2024 climb, a 2025 global search peak, then a high-but-lower plateau. The sourcing risk has shifted from “will it sell” to “how much aged stock will I carry”.
• Resale premiums: limited pendant series and colourways have been resold at roughly 2x–5x retail in the first weeks after release, with premiums decaying as restocks land. This is an estimated, volatile figure — never use it as a margin promise.
• Category scale: Pop Mart's FY2024 results showed group revenue of approximately RMB 13 billion, with THE MONSTERS among its fastest-growing IP lines. Treat exact percentages as requiring confirmation against the primary annual report before you publish or plan against them.

Translation for a buyer: plan shorter restock cycles and smaller first orders per drop, then reorder on sell-through rather than pre-committing container volume on hype.

How to compare Labubu wholesale suppliers

Run every candidate supplier through the same checklist before you request a quote:

• Published MOQ per SKU and per mixed batch, not just “low MOQ” claims.
• Visible tier pricing (sample, small batch, programme) so you can model landed margin.
• Case packing detail: sealed inner case size, master carton quantity, case ratios and secret/chase odds.
• Customisation status — whether OEM and custom logo work is supported.
• Documentation: manufacturing origin, traceable paperwork and the supplier's stated authorisation status.
• Shipping lanes offered: FOB, DDP, air and sea, with quoted lead times.

Note that hiketree lists THE MONSTERS / LABUBU as a reference IP rather than a licensed line. Confirm authorisation status and documentation directly with the supplier or hiketree sales before you list any SKU.

Labubu MOQ and Labubu wholesale price: what to expect

Designer-toy blind boxes usually fall into three practical MOQ bands. These are market norms, not a hiketree commitment — always confirm the per-SKU MOQ shown on the product page.

• Sample / trial: typically 6–12 pcs per SKU (one inner case or part case).
• Small batch / mixed carton: typically 60–200 pcs spread across 3–8 SKUs.
• Container or programme order: roughly 1,000+ pcs with mixed-case planning.

On Labubu wholesale price, the observable pattern on hiketree listings is a three-step tier that drops roughly 10–15% per step. PM-BB001 is priced from $9.80 / $8.60 / $7.90 at MOQ 12; PM-PL003 from $11.80 / $10.50 / $9.60 at MOQ 12; the lower-MOQ PM-FG002 figure from $18.80 / $16.90 / $15.40 at MOQ 6. The low-MOQ figure is the sensible entry point if you want to test the IP before committing to full blind-box cases.

Price on case cost, not unit cost

Blind-box case packing matters more than headline unit price when you calculate landed margin. Pendant-blind-box series are commonly packed as a sealed inner case (often 6 or 12 pcs) inside a master carton, and a full sealed case typically contains no duplicate main characters — loose singles do not carry that guarantee. Confirm case ratios, secret odds and whether cases arrive factory-sealed before ordering, then price on case cost. The fastest margin gain is usually consolidating SKUs into one larger order to reach the next tier, rather than negotiating a single-unit discount.

Labubu OEM and custom logo options

Several designer-toy listings, including PM-BB001, PM-PL003 and PM-FG002, carry customisation enabled. In practice that supports private-label packaging, custom hang-tags or co-branded drop boxes. Expect higher MOQs and longer lead times for OEM than for stock orders, and never apply a third-party trademark to a custom run without written authorisation from the rights holder.

Authentication checks for every purchase order

• Holographic security label and scratch-off verification code where the publisher applies one.
• Consistent print registration and colour on the box.
• Matching batch or production codes across box and figure.
• No paint bleeding, seam flashing or loose joints on the figure.
• Supplier able to state manufacturing origin and supply traceable documentation.

FOB vs DDP: restock cycle impact

On FOB terms (usually Shenzhen or Ningbo), allow 3–7 days production or pick-and-pack, then sea freight of roughly 20–35 days to US/EU ports, or 5–10 days by air. On DDP door delivery, small parcels typically arrive in about 7–15 days by air express, while pallet volumes run approximately 25–40 days by sea with duties and last-mile included. These are typical market estimates that vary by lane, season and carrier — confirm at quotation stage.

Cross-sell: pair THE MONSTERS with a second designer IP

Because restock cycles are now short, spreading volume across two or three IPs reduces single-IP aged-stock risk. hiketree's adjacent range includes SKULLPANDA, HIRONO, DIMOO WORLD x PIXAR and MOLLY SKUs. For a lower-ticket entry that pairs well with higher-value THE MONSTERS pendants, the ROMANE line is worth a look: the ROMANE Collector Figure 10cm (SKU HT-ROMANE-FIG-01, from $6.80, MOQ 12) and the ROMANE Charm Keychain Set (SKU HT-ROMANE-KEY-02, from $3.20, MOQ 24) work as add-on volume rather than the main drop.

FAQ: Labubu wholesale questions buyers ask

What is the typical Labubu MOQ for a first order?

For blind-box SKUs, a trial order is often one inner case — commonly 6 or 12 pcs. On hiketree, THE MONSTERS pendants (PM-BB001, PM-PL003) list MOQ 12, while the LABUBU Jazz Figure 10cm (PM-FG002) lists MOQ 6.

Is Labubu blind box wholesale cheaper per unit in mixed batches?

Usually yes. Tier pricing steps down roughly 10–15% per tier, so combining several SKUs or IPs into one order is generally more effective than negotiating single-unit price.

Can I order Labubu with my own logo or packaging?

Customisation is enabled on several hiketree designer-toy listings, supporting private-label packaging, hang-tags or co-branded boxes. Expect higher MOQs and longer lead times than stock orders, plus written authorisation before using any third-party trademark.

Should I choose FOB or DDP for a Labubu restock?

FOB suits buyers who manage their own freight and want the lowest unit cost, with sea transit typically 20–35 days. DDP suits smaller drops where speed and a single landed price matter, commonly 7–15 days by air express.

How do I verify authenticity before listing?

Check the security label and scratch-off code where applied, box print quality, matching batch codes on box and figure, and figure finish. Ask the supplier for manufacturing origin and traceable documentation, and confirm authorisation status in writing.

Next step

Before your next viral drop, build a small mixed batch: one pendant SKU, one figure SKU, and one adjacent IP to hedge the cycle. Browse the LABUBU and THE MONSTERS catalogue on hiketree.com to confirm current MOQs and tier prices, then submit a request-a-quote form with your target quantities, shipping terms (FOB or DDP) and destination country — hiketree ships worldwide to retailers, distributors and e-commerce sellers.

Related products

• ROMANE Collector Figure 10cm — SKU HT-ROMANE-FIG-01, from $6.80, MOQ 12
• ROMANE Charm Keychain Set — SKU HT-ROMANE-KEY-02, from $3.20, MOQ 24
• ROMANE Mystery Blind Box (12pcs) — SKU HT-ROMANE-BBX-03, from $4.50, MOQ 12