What Is CRYBABY? Wholesale Guide to POP MART Blind Boxes

CRYBABY is a designer toy IP from POP MART, created by Thai illustrator Molly Yllom around a teary-eyed character whose message is that crying is normal and healing. It joined POP MART's artist line-up in the early 2020s and has become one of the company's best-known emotional blind boxes — collectible figures sold in sealed single boxes and 12-piece cases. Demand is strongest in Thailand and Greater China and rising quickly in North America and Europe, which makes CRYBABY wholesale a low-risk entry point for retailers.

The CRYBABY Story: Thai Roots, Universal Feelings

CRYBABY was created by Thai illustrator Molly Yllom, whose drawings turn everyday sadness into something gentle rather than frightening. The character is easy to recognise: a large head, wide watery eyes and a single tear, usually rendered in soft pastel colours. The idea behind it is simple — tears are release, not weakness.

POP MART, founded in Beijing in 2010, added the character to its artist IP portfolio and released it as blind box series and larger figures, giving a Thai illustrator's personal project global retail distribution.

Why “Emotional Blind Boxes” Keep Selling

The emotional angle solves real merchandising problems:

• Resonance: themes of stress, comfort and self-acceptance travel across languages and age groups.
• Gifting: crying characters feel honest and shareable — strong for birthdays and self-care purchases.
• Collecting: regular designs plus rarer secret figures drive repeat purchases.
• Content: unboxing and “did I get the secret?” posts create free reach for stockists.

CRYBABY Series Themes and Collectibles

The POP MART CRYBABY series rotate around emotions, everyday-life moments, seasonal and holiday editions, and occasional crossover collaborations. Because each figure expresses a mood rather than following one storyline, every release works as a standalone purchase.

Common formats include 6–10 cm vinyl figures, 12-piece blind box cases, charms and keychains, and larger collector figures. Assortment ratios vary by release, so confirm case composition and stock status with your supplier before planning a campaign.

Global Popularity: Where the Demand Sits

The strongest markets for CRYBABY collectibles are Thailand and Greater China, where POP MART runs retail stores, Robo Shops and pop-ups, followed by Singapore, Malaysia, Indonesia and the Philippines. Demand in the US, Canada, UK and EU is growing fast through specialist designer toy shops, anime retailers and online marketplaces. POP MART's international growth has been widely estimated in the double digits in recent years, but individual series still perform differently by market — test orders remain the safest route in.

CRYBABY Wholesale: What Retailers Should Know

At hiketree.com we supply CRYBABY collectibles and related POP MART blind box lines to overseas retailers, distributors and e-commerce sellers:

• Low MOQ: from 12 pieces per item, and 24 for some accessories.
• Tiered wholesale pricing: unit cost falls as volume rises; quotes are returned fast.
• Mixed-batch ordering: combine CRYBABY with other POP MART wholesale lines in one shipment.
• OEM/ODM and custom logo: private-label packaging and custom assortments for established buyers.
• Worldwide shipping: consolidated air and sea options with tracking.

Ready-to-order examples include the CRYBABY Collector Figure 10cm from $6.8 at MOQ 12, the CRYBABY Mystery Blind Box (12pcs) from $4.5 at MOQ 12, and the CRYBABY Charm Keychain Set from $3.2 at MOQ 24.

Related POP MART Lines to Stock Alongside CRYBABY

Few buyers stop at one IP. THE MONSTERS Hair Salon is a playful series built around salon-day characters, while SKULLPANDA Petals in Four Acts gives collectors a four-act narrative to complete. Pairing an emotional IP with a monster IP and a darker artistic IP covers three different customer moods — and they travel well together in one consolidated shipment.

Related Products

• CRYBABY Collector Figure 10cm — from $6.8, MOQ 12
• CRYBABY Mystery Blind Box (12pcs) — from $4.5, MOQ 12
• CRYBABY Charm Keychain Set — from $3.2, MOQ 24

FAQ: Buying CRYBABY Wholesale

What is CRYBABY in simple terms?

CRYBABY is a POP MART designer toy character created by Thai artist Molly Yllom — a small, teary-eyed figure sold as blind boxes and collectible figures, with the message that showing emotion is normal.

Is CRYBABY made by POP MART?

Yes. CRYBABY sits in POP MART's artist IP line-up, alongside LABUBU (THE MONSTERS), SKULLPANDA and MOLLY. POP MART was founded in Beijing in 2010.

What is the minimum order quantity for CRYBABY wholesale?

On hiketree.com, MOQs start at 12 pieces for figures and 12-piece blind box cases, and 24 pieces for charm keychain sets. Larger volumes unlock tiered pricing — request a quote for current rates.

Can I mix CRYBABY with other POP MART lines in one order?

Yes. Mixed-batch ordering is supported, so CRYBABY can ship together with related lines such as THE MONSTERS Hair Salon and SKULLPANDA Petals in Four Acts. Confirm availability at the time of quoting.

Does hiketree offer OEM/ODM and custom logo options?

Yes. hiketree supports OEM/ODM production, custom logo and private-label packaging for qualified buyers, with worldwide shipping and fast quotes.

Next Step: Build Your CRYBABY Assortment

CRYBABY combines a clear emotional story with proven blind box mechanics, low unit costs and strong social reach — a practical addition to any designer toy shelf. Browse the CRYBABY range on hiketree.com or request a fast wholesale quote for mixed batches, tiered pricing, OEM/ODM and worldwide delivery.