Inside Pop Mart Global Takeover: Labubu Wholesale

Inside Pop Mart Global Takeover: Labubu Wholesale Sourcing for B2B Buyers

Pop Mart's global takeover is now a sourcing question, not just a retail story. The Beijing-based company, founded in 2010 and listed on the Hong Kong Stock Exchange in December 2020 as 9992.HK, has pushed THE MONSTERS / LABUBU into dozens of international markets, and overseas retailers, distributors and e-commerce sellers are asking how to stock the character without tying up working capital. The short answer: open with low-MOQ Labubu wholesale SKUs, scale through tiered wholesale pricing, and verify IP documentation before you ship.

Inside Pop Mart's global expansion: the B2B signals that matter

Because Pop Mart is a listed company, buyers can track its IP performance quarter by quarter instead of guessing. The directional read for wholesale planning:

• Reported 2024 group revenue was approximately RMB 13 billion, roughly doubling year on year, with overseas markets contributing a rapidly growing share (verify against audited annual results before quoting in a buyer deck).
• THE MONSTERS became Pop Mart's largest IP by revenue in 2024, with reported IP-level revenue in the region of RMB 3 billion, ahead of MOLLY, SKULLPANDA and CRYBABY.
• Reported first-half 2025 results showed record performance with revenue growth well above 100% year on year, and THE MONSTERS again leading IP revenue.
• Pop Mart now sells through directly operated stores, pop-ups and automated Robo Shop vending machines across North America, Europe and Southeast Asia. Store counts change every quarter, so confirm the latest disclosure rather than quoting a fixed number.
• Non-traditional US placements, including automated vending on and around university campuses, signal demand for lower-ticket keychain and pendant formats.

Why Labubu wholesale is the anchor opportunity for 2025-2026

Global demand for LABUBU surged from 2024 into 2025 after high-profile celebrity sightings and social media posts. Public figures including Blackpink's Lisa, Rihanna, Dua Lipa and David Beckham are widely credited in trade and mainstream coverage with accelerating the trend, though specific attributions vary by outlet. The practical sourcing effect was sold-out retail drops, longer restock cycles and a secondary-market premium that pulled independent retailers into the category.

LABUBU is a character created by Hong Kong-born artist Kasing Lung and part of his THE MONSTERS series, which debuted around 2015 before Pop Mart secured exclusive commercial rights. Treat the series launch year and licensing timeline as estimates and confirm with the brand owner. The key planning point is that THE MONSTERS is an artist IP, not a studio franchise: designs evolve with each series drop rather than following a film or TV calendar, so assortment planning is driven by launch dates.

Labubu wholesale sourcing: MOQ, formats and entry price points

Three LABUBU-format SKUs give buyers a low-risk way to test shelf space, countertop display or a hero e-commerce listing:

• THE MONSTERS / LABUBU Mystery Blind Box (12pcs) — SKU HT-THEMONST-BBX-03, from USD 4.50, MOQ 12. A 12-piece case maps cleanly to one display tray or a single online listing and keeps the unboxing mechanic that drives repeat purchase and social content.
• THE MONSTERS / LABUBU Collector Figure 10cm — SKU HT-THEMONST-FIG-01, from USD 6.80, MOQ 12. A 12-unit blind box MOQ lets you open a physical display or countertop presentation without heavy capital commitment.
• THE MONSTERS / LABUBU Charm Keychain Set — SKU HT-THEMONST-KEY-02, from USD 3.20, MOQ 24. The lowest entry price of the three, which makes it the natural impulse, add-on and checkout-adjacent item.

Tiered wholesale pricing is already visible across the hiketree Pop Mart-style catalogue, with per-unit prices falling as order quantity rises. Example: THE MONSTERS Hair Salon Series Pendant Blind Box, SKU PM-BB001, MOQ 12, is listed at USD 9.80 / 8.60 / 7.90 across three tiers and is flagged for customisation. Map landed cost against resale price at each tier before choosing a quantity band rather than defaulting to the lowest MOQ.

Check IP status and counterfeit risk before you commit

Designer toy IP is not uniformly licensed for wholesale resale, so confirm authorisation before placing a bulk order. On hiketree.com, POP MART, MARVEL and SANRIO are listed as licensed lines, while THE MONSTERS / LABUBU, CRYBABY, SKULLPANDA, HIRONO, DIMOO and MOLLY are listed as reference IP. Ask what documentation the supplier can evidence for your destination market.

Counterfeit LABUBU product is a live enforcement issue, with Chinese customs authorities reporting large-scale seizures of fake THE MONSTERS merchandise. Reported volumes in trade press during 2025 ranged from the hundreds of thousands to over a million units; treat any exact figure as an estimate unless you can cite a customs or company statement directly. Request SKU-level documentation, packaging checks and consistent unit-level QC from any supplier.

OEM/ODM, custom logo and mixed-batch ordering

Low MOQ, mixed-batch ordering and OEM/ODM custom logo options are the three levers that let independent retailers stock designer toys without overcommitting capital. A practical structure: order one or two cases per hero SKU at the entry tier, combine several IP lines into a single mixed batch to reach a better freight position, then move to OEM/ODM or custom logo programmes once a SKU proves sell-through. Customisation raises MOQ above stock-programme levels, so validate demand first.

Worldwide shipping and fast quotes

For current MOQ, tier pricing, mixed-batch quotes, OEM options and worldwide shipping, contact hiketree.com directly for a fast quote. Buyers comparing a Pop Mart distributor against a designer toy wholesale supplier should weigh allocation reliability and QC process as heavily as headline unit price.

FAQ: Labubu wholesale and THE MONSTERS blind box sourcing

What is the MOQ for Labubu wholesale at hiketree.com?

MOQ starts at 12 units for the THE MONSTERS / LABUBU Collector Figure 10cm and the Mystery Blind Box (12pcs), and 24 units for the Charm Keychain Set. Customised or OEM programmes carry higher MOQs than stock SKUs.

Is THE MONSTERS / LABUBU licensed for wholesale resale?

On hiketree.com, THE MONSTERS / LABUBU is listed as reference IP, while POP MART, MARVEL and SANRIO are listed as licensed lines. Confirm what authorisation the supplier can evidence and request the correct documentation for your destination market before shipping.

How does tiered wholesale pricing work on blind boxes?

Per-unit price falls as order quantity rises. For example, THE MONSTERS Hair Salon Series Pendant Blind Box (SKU PM-BB001, MOQ 12) is listed at USD 9.80 / 8.60 / 7.90 across three quantity tiers. Compare landed cost to resale price at each tier before selecting a band.

Can I combine LABUBU with other IP in one mixed batch?

Yes. Mixed-batch ordering lets you pair THE MONSTERS / LABUBU with other Pop Mart-style lines in a single shipment, which typically improves your freight position compared with small single-SKU orders.

Do you offer OEM/ODM and custom logo toys?

OEM/ODM and custom logo programmes are available on selected SKUs, including PM-BB001. Because customisation raises MOQ above stock levels, validate sell-through on a stock SKU first, then scale into a custom run.

Conclusion: anchor the category, then scale

Pop Mart's global expansion has made THE MONSTERS / LABUBU a core designer toy category rather than a trend experiment. Start with one or two cases at entry MOQ, use tiered wholesale pricing and mixed batches to improve your landed cost, and confirm IP documentation before volume commitments. Browse the hiketree Pop Mart-style catalogue or request a fast quote for current MOQ, tier pricing, OEM/ODM, custom logo and worldwide shipping options.

Related products

• THE MONSTERS / LABUBU Collector Figure 10cm — SKU HT-THEMONST-FIG-01, from USD 6.80, MOQ 12, available.
• THE MONSTERS / LABUBU Charm Keychain Set — SKU HT-THEMONST-KEY-02, from USD 3.20, MOQ 24, available.
• THE MONSTERS / LABUBU Mystery Blind Box (12pcs) — SKU HT-THEMONST-BBX-03, from USD 4.50, MOQ 12, available.