LABUBU Plush Pendant Wholesale: What the Order Counts Say

106,587. That is the order count on our LABUBU Jazz Figure 10cm, SKU PM-FG002, and it retails at $18.80 wholesale with a 6-piece MOQ. The pendants move differently. THE MONSTERS Hair Salon Series Pendant Blind Box, PM-BB001, sits at 980 orders and $9.80 a unit. THE MONSTERS Exciting Mocca Series, PM-PL003, shows 74,800 on our demand side. Small, cheap, collectible. That is what buyers keep reordering.

I looked at those three numbers side by side last week. A $18.80 figure needs a customer who already collects. A $9.60 pendant needs a customer with $20 in their pocket and a keyring. Guess which one sells more units at a gift shop counter in Manila or a mall kiosk in Toronto.

The pendant format does the heavy lifting

A 10cm vinyl plush pendant hangs on a bag, a lanyard, a rearview mirror. It does not need shelf space. It does not need a display case, though a case of 12 fits nicely in a small acrylic tray. At 10cm and roughly the weight of a phone case, you can ship 200 pieces in one carton. That matters when your freight is air.

Here is the exact spec we hold on the Exciting Mocca pendant, which is the line I would open with if you have never bought LABUBU stock before:

• SKU PM-PL003, THE MONSTERS Exciting Mocca Series Vinyl Plush Pendant Blind Box
• MOQ 12 pcs, case pack 12
• 10cm, vinyl plus plush
• Tier 1 price $11.80 at 12 to 49 pcs
• Tier 2 price $10.50 at 50 to 199 pcs
• Tier 3 price $9.60 at 200+ pcs
• Current stock 300 pcs

Run the math on the tier breaks. One case of 12 costs $141.60 at tier 1. At 50 pieces you save $1.30 a unit, which is $65 back in your pocket. At 200 pieces the tier 3 price is $2.20 under tier 1, so $440 difference on the same order. If you are testing the line, buy the 12. If you already sell blind boxes, buy 50 and skip a step.

You can see the full listing here: THE MONSTERS Exciting Mocca Series Plush Pendant. Stock is 300 units as I write this, so the tier 3 window is real but not endless.

Why buyers pair pendants with bigger figures

The Hair Salon pendant at $9.80 and the Jazz Figure at $18.80 are not competitors. They sit on the same table. One is a $20 impulse buy, the other a $35 to $45 gift. Stores that stock both report better basket size, and I believe them, because the 980 orders on PM-BB001 and the 106,587 on PM-FG002 come from the same buyer accounts more often than not.

Other lines pull weight in the same order: Marvel Spider-Man Action Figure 18cm, MV-FG001, MOQ 6 at $13.80 with 870 orders. Hello Kitty Plush Doll 30cm, SR-PL001, MOQ 12 at $13.80, 860 orders. Kuromi Plush Doll 25cm, SR-PL003, MOQ 12 at $12.80, 840 orders. Most blind boxes and keychains on our platform start at 12 to 24 pcs per item, and we ship out of Yiwu and Guangdong.

Practical buying advice for a first pendant order

Do not buy 12 different SKUs at 12 pieces each. You will tie up cash and end up with slow movers you cannot discount without eating freight. Pick three pendants and one larger figure. That is a four-line order, roughly $400 to $600 landed depending on your shipping lane.

Ask for a mixed case if you want variety inside the 12. We can build a 12-piece case across two or three pendant SKUs for qualifying accounts. That gets you a wider color range on the shelf without breaking the tier 1 price.

Second tip. Photograph the actual units you receive before you list them. Buyers search for "LABUBU pendant" and they compare your photo to the official one. A phone shot on a white sheet with a ruler in frame cuts returns. It takes ten minutes per SKU.

Third. Price at 2.2x to 2.6x your landed cost, not 3x. A $10.50 pendant landed at $11.40 arrives around $26 retail at 2.3x. That is the price point where the impulse buyer stops thinking. Push it to $34 and you will hold stock for a month.

Case packs and blind box odds, the honest part

A 12-piece case is not a guaranteed full set. Blind box cases from any brand can repeat figures. POP MART shuffles assortments per case and chase figures are never promised at a fixed rate per case. I have seen buyers promise "no duplicates" in their product copy and then refund angry customers one by one. Do not write that. Say "blind box, figure not guaranteed" and you are covered.

The bigger caution is licensing. POP MART and THE MONSTERS are protected IP. Resale rights differ by country. Some markets have official distributors with territory agreements, and selling into those markets without a paper trail is a risk you carry, not us. Before you list, check whether your country has an authorized POP MART channel. If it does, get your supply invoice and keep it. If a supplier in Yiwu offers you a 10cm LABUBU plush pendant at $4, ask for the factory invoice and the authorization letter. We have seen those $4 units come back as complaints. Price gaps that big are not a bargain, they are a warning.

Shipping, lead times and what to expect

In-stock items leave our Yiwu and Guangdong warehouses in 2 to 4 business days. Custom logo and OEM orders run longer, usually 15 to 25 days plus transit, and need a higher MOQ than 12. Air express to the US or EU on a 200-piece pendant order normally clears in 7 to 12 days. Sea freight is cheaper per kilo but you are looking at 25 to 40 days door to door. For a first test order, air wins because you sell out before the sea container docks.

One number to keep in your head. 300 pieces is our current Exciting Mocca stock. If two buyers each take tier 3 this week, that is gone. Plan your reorder before you run the launch ad, not after. Browse the wider range at our wholesale catalogue if you want to compare pendants from other IP lines.

The LABUBU pendant is not a mystery product. It is a 10cm vinyl plush keyring with a known fanbase, a low entry cost, and a supply chain that runs through China. Stock it small, photograph it well, price it under $30, and keep your blind box language clean. That is the whole play.

Where to buy LABUBU plush pendant wholesale

These are the lines we currently hold stock on. Mixed cartons are fine — you can combine SKUs to reach the next price tier.

Send us your list on the sourcing page and we will quote every line.

What is the MOQ for LABUBU vinyl plush pendants?

MOQ is 12 pcs for the Exciting Mocca pendant (PM-PL003) and 12 pcs for THE MONSTERS Hair Salon pendant (PM-BB001). The case pack is 12, so one case is the smallest order. LABUBU Jazz Figure 10cm has a lower MOQ of 6 pcs at $18.80.

How much does a LABUBU plush pendant cost in bulk?

Tier 1 is $11.80 per piece at 12 to 49 pcs. Tier 2 drops to $10.50 at 50 pcs. Tier 3 is $9.60 at 200 pcs and up. On a 200-piece order that is $440 cheaper than buying at tier 1.

Do you ship worldwide and how long does delivery take?

Yes. In-stock orders leave Yiwu or Guangdong in 2 to 4 business days. Air express to the US or EU takes about 7 to 12 days. Sea freight runs 25 to 40 days door to door but costs less per kilo.

Is each 12-piece case a full set with no duplicates?

No. Blind box cases can repeat figures, and chase figures are not promised at a fixed rate per case. Write "blind box, figure not guaranteed" in your listing copy so you are not stuck issuing refunds.

Do I need a license to resell POP MART or THE MONSTERS products?

Resale rules vary by country, and some markets have official distributors with territory agreements. Check your local situation before listing, keep your supply invoice on file, and ask any supplier for a factory invoice and authorization letter if the price looks far below market.