Pop Mart Labubu Bakery Push: Global Dessert Collabs

Pop Mart is taking Labubu off the collectible shelf and onto the dessert table. According to a Reuters report published on 28 July 2026, the Chinese designer-toy company behind Labubu is extending the character into bakery and dessert collaborations as part of a global brand push. The move matters for retailers and distributors because it signals continued category expansion for one of the world's most in-demand IPs — and sustained wholesale demand for themed figures, blind boxes and licensed collectibles such as those sourced through hiketree's wholesale platform.

What Pop Mart's Labubu Bakery Push Involves

Reuters describes the initiative as a global bakery push, meaning Labubu is being placed into bakery and dessert settings rather than appearing only in its usual collectible formats. Pop Mart has not publicly confirmed the full scope of the rollout, so the exact number of outlets, cities and licensing partners should be treated as unconfirmed or estimated.

What the report does establish:

• Who: Pop Mart, the Beijing-based designer toy and IP company that owns Labubu and THE MONSTERS.
• What: Bakery and dessert-themed extensions of the Labubu character.
• Where: A global push, with China, Southeast Asia, Europe and North America among Labubu's core merchandise markets.
• When: Reported on 28 July 2026.
• Why: Food and beverage tie-ins push an IP beyond toys, reach casual consumers, and generate repeat store visits for retail partners.

Why Food Tie-Ins Are a Big Deal for Designer Toys

Labubu's rise has already shown how quickly a plush or vinyl character can become a global collectible. Dessert collaborations follow a familiar pattern in the IP business: a character first wins collectors, then expands into lifestyle categories — apparel, accessories, cafés and packaged food — where impulse purchases are common. For licensed manufacturers, each new category creates fresh product briefs, from small figurines to themed packaging and novelty items.

The practical effect for trade buyers is that demand for Labubu-style and adjacent IP merchandise tends to broaden rather than fade, especially in markets where the character is still building distribution.

What Wholesale Buyers Should Watch

Figures and blind boxes remain the core

Collectible figures and blind boxes stay the entry point for most Labubu fans. Items such as the LABUBU Jazz Figure 10cm and the THE MONSTERS Hair Salon Series – Pendant Blind Box illustrate the format retailers stock most: small, giftable, and easy to display at checkout.

Cross-IP shelves work too

Retailers building a character-driven shelf often pair designer toy lines with established licensed IP. Marvel merchandise such as the Marvel Spider-Man Action Figure 18cm shows how a globally recognised character can sit alongside trendy designer toys to widen the customer base.

OEM/ODM and custom logo options

When a licensed character is hard to secure, private-label programmes let retailers build their own themed assortments. hiketree supports OEM/ODM development and custom logo services for buyers who want store-branded collectibles.

Sourcing Labubu-Style Collectibles with hiketree

hiketree.com is a global B2B wholesale platform for designer toys and IP collectibles, serving retailers, distributors and e-commerce sellers worldwide. Buyers can access low MOQ wholesale, tiered pricing and worldwide shipping, plus OEM/ODM and custom logo services and professional customer support. To request a quote or check current availability, contact victor@hiketree.com or message WhatsApp +86 13735728377. Browse the full catalogue on the wholesale page.

FAQ

What is Pop Mart's Labubu bakery push?

It is a reported global initiative that places the Labubu character into bakery and dessert-themed collaborations, extending the IP beyond traditional collectibles. Reuters published the report on 28 July 2026.

Will Labubu bakery products be available for wholesale?

No confirmed wholesale terms for any bakery-related Labubu products have been announced. Retailers should treat availability as unconfirmed until Pop Mart or its licensees publish official distribution details.

Where can retailers buy Labubu-style figures and blind boxes in bulk?

Specialist B2B platforms such as hiketree.com list designer toy and IP collectibles for wholesale, with low MOQ options, tiered pricing and worldwide shipping. Contact victor@hiketree.com for current stock.

Does hiketree offer custom or OEM designer toy production?

Yes. hiketree provides OEM/ODM development and custom logo services, which lets retailers and distributors build store-branded collectible lines alongside licensed IP products.

What is Pop Mart's Labubu bakery push?

A reported global initiative that places the Labubu character into bakery and dessert-themed collaborations, extending the IP beyond traditional collectibles. Reuters published the report on 28 July 2026.

Will Labubu bakery products be available for wholesale?

No confirmed wholesale terms for bakery-related Labubu products have been announced; availability remains unconfirmed until official distribution details are published.

Where can retailers buy Labubu-style figures and blind boxes in bulk?

Specialist B2B platforms such as hiketree.com list designer toy and IP collectibles for wholesale with low MOQ options, tiered pricing and worldwide shipping. Contact victor@hiketree.com.

Does hiketree offer custom or OEM designer toy production?

Yes. hiketree provides OEM/ODM development and custom logo services, letting retailers and distributors build store-branded collectible lines alongside licensed IP products.